Britain's unique Asian-led archive seeks a Project Planner for the Audience Development Plan of its proposed project "Site Specific".

Salary: £29,000 per annum for 7 months. Deadline for application: 3 December 2005 Interviews: 10 December 2005 Proposed start date: 1 Febuary 2005

Person Specifications: We are seeking someone with:

1) Excellent written and oral communication skills

2) Research skills

3) A degree in a Humanities subject, or equivalent

4) Some experience of working within the heritage sector, e.g. libraries, museums, and/or archives

5) Demonstrable experience of audience development work

6) Experience of setting up and managing successful project/s

7) Good knowledge of South Asian arts and literature in Britain

8) Some experience of creating learning resources on and off-line

Ideally, this person would also have:

1) Knowledge of a South Asian language

2) Knowledge of SALIDAA’s collections and/or archive donors’ works

3) Knowledge of other heritage sector organisations nationwide and South Asian community groups

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Project Planning Officer - Job Description

Reporting to: SALIDAA Board through a named Trustee

Overall aim: to produce an Audience Development Plan for the project Site Specific.

Duties:

1) Identify SALIDAA’s current and potential audiences in consultation with the SALIDAA Board, Advisors, stakeholders and current audiences, and by reviewing available literature (eg SALIDAA’s Business Plan)

2) Carry out consultation with the identified potential audiences in a variety of ways, eg through interviews, workshops and questionnaires

3) Establish the needs and expectations of the selected audiences

4) Draw up recommendations for the types of activities, programmes, themes and resources that will meet the potential audiences’ needs and enthuse them

5) Provide details about time-scale of the proposed programme, indicative budget, success criteria and numerical targets

6) Establish how best to market the proposed programme

7) Devise an evaluation methodology to adopt when evaluating the benefits of the programme

8) Recommend a direction for SALIDAA’s audience development programme that is appropriate to the results of the research carried out during the project in such a way that identified needs and demands of end users are met more fully and on their own terms.

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Summary of Project Planning Work Outline

Peopling The Archive - Developing SALIDAA's Audience.

Project Delivery: 1st Febuary 2005 – 31st August 2005 (31 weeks)

Key objective: To produce a thoughtful and phased audience development plan for the proposed heritage grant project, Site Specific. Site Specific will be an ambitious step forward for SALIDAA, in advance of which HLF expects SALIDAA to launch a detailed Audience Development Plan.

SALIDAA’s Project Directors have already commenced some of the preparatory dialogue with potential partners as well as suitable venues both in London and regionally. The main aim of Site Specific would be to improve access, interpretation and learning using the existing digital archive and the proposed physical archive. This project, Peopling the Archive, will provide SALIDAA with the blueprint for the research and development phase of SS. The Project Planner would collaborate with the SALIDAA board and potential regional partner galleries, museums and archives to gain a serious commitment for an audience development programme that can underpin and secure future activity by focussing on developing audiences, consulting with them to clearly identify their needs and recommending appropriate programmes, events, themes and resources along with a strong marketing strategy and a viable evaluation methodology.

An important aspect of this role would be winning the support of regional partners for Site Specific, gaining access to their networks for the consultation, brainstorming with them on action plans and involving them in the steering of SALIDAA’s programmes local to them. It requires building an understanding of SALIDAA’s current audiences and of the barriers that exclude people. It will involve research and learning by exploring models of good practice devised by museums and archives who have successfully developed their audiences. We anticipate detailed consultations with arts and humanities subject teachers, 16 – 18 year olds in further education and arts enthusiasts. These findings will be analysed together with results of professional market research and other fieldwork and used to define action plans for each target audience group.

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Detailed Summary of Project Planner Job Description

1) The Project Planner would have to identify the audience SALIDAA wants to target

a. Consult with them and other professionals on how best to develop this programme by analysing user data and researching good practice. Current user data will underpin the determination of our anticipated audiences.

2) Assess SALIDAA’s potential for audience development and set objectives

a. Draw together the data, identify the audience and their needs and set appropriate objectives for the programmes with time-scales, numerical targets and success criteria.

3) Create a SALIDAA Action Plan for each target audience

a. Establish how to market the project, define content manner of delivery and criteria for evaluation.

b. Gather and present all internal data on current and potential audiences to ADC and SALIDAA staff for discussion. c. Include new data collated through market research surveys to be conducted by MORI both with general public and existing SALIDAA users.

d. Undertake appropriate training courses on issues related to delivering training

e. Research existing heritage services in boroughs with significant South Asian population (e.g. Tower Hamlets) and demand for services in far-flung boroughs with low South Asian presence

f. Undertake research visits to models of good practice in audience development for cultural heritage such as Apna Arts, ADFED, Cartwright Hall Gallery

g. Organise and run six consultation sessions with groups across regions of activity for Site Specific using the help of consultants to devise the focus group questions. Group participants to be drawn from target audiences outlined above: non-specialist lifelong learners and young people in education (secondary school pupils and 16+)

h. Commission consultant to write report on potential for educational work in line with the national curriculum based on analysis of SALIDAA collections and findings from consultation with teachers.

i. Make a projection of potential audience based on consultations, in-house data collected since 2001 through feedback forms and telephone enquiries, existing SALIDAA impact assessment research, MORI market research (not funded by HLF), figures from published data on target audience groups.

j. Present draft projections and consultation findings to ADC for approval and brainstorming

k. Meetings with regional galleries, museums, South Asian arts and heritage networks, community groups, diverse arts support agencies to identify potential partners for audience development programme

l. Research and brainstorm plans for audience development programme strands

m. Undertake any further research which will enable you to quantify the potential audiences in the six regions in order to set realistic targets.

Target dates for all these tasks as agreed with HLF would be provided to the successful candidate/s

To apply for this position, please email a cover letter and CV to Rukhsana@btinternet.com

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